Taxation logo taxation mission text

Since 1927 the leading authority on tax law, practice and administration

Older concerns

24 June 2008
Categories: News
HMRC planning marketing campaign re SARs aimed at older people

Concerned that 'older' taxpayers may not realise that the deadline for submitting paper tax returns has been moved to 31 October, HMRC are planning a marketing campaign to tell them about it.

This campaign will make use of 'media widely used by older people' (an interesting concept).

This reply was in response to a question asking what assessment the Chancellor had made of the efficiency of the online system for filing tax returns, and what assessment he had made of the effect of promoting the online system on those people who prefer to submit paper returns, particularly older people.

To her comments about the marketing campaign, Jane Kennedy added that HMRC have a number of support options for taxpayers who file online. One is a detailed guide on how to do this, 'which has been tested with a wide range of HMRC's customers, including older people'.


Categories: News
back to top icon