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Hi-tech, low opinion

Oct 28, 2008, 08:58 AM
Authors : Daniel
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Post date : Oct 28, 2008, 08:58 AM
To Facebook once again: more than 12,000 users of the social networking site believe that Accountants are SEXY.
Oh, no they aren't, says CCH, at least, not in the eyes of the general populace.
The provider of tax and accountancy information has published the results of a new study that 'exposes the gulf between the public’s perception of accountancy and the reality'.
What that means is just 28% of the hoi polloi believe that bookkeeping is a dynamic and alluring trade that embraces new technology.
Meanwhile, more than half of all tax-crunchers are convinced that their job is something like a computerised thrill-ride.
CCH's research also attempts to convince us of accountants' hi-tech sexiness by stressing that three-quarters are 'happy to use an iPod', while 58% are 'comfortable on social networking sites'.
Bleeding-edge indeed.

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