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A spot of romance

Oct 6, 2008, 06:01 AM
Authors : Daniel
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Post date : Oct 6, 2008, 06:01 AM
My first viewing of HMRC's new self-assessment television commercial got me in a speculative mood.
For those who haven't seen the 30-second spot, it stars office worker Steve, who nervously asks a colleague, Jenny, out on a date.
Before she can reply, a disembodied voice begins to report on the situation in classic newsreader style.
The camera reveals Moira Stuart lurking in a corner of the room, and she then discusses 'two dates you should remember': the October and January tax return deadlines.
What next for Steve and Jenny, I wondered.
Will their burgeoning romance (she appears to want to respond in the affirmative to his request) be followed in further ads, a la the Gold Blend couple of the '80s?
Perhaps the workmates will indeed go out together one evening - for a wheatgrass-and-mango smoothie at the local organic cafe-bar.
There'll be a lull in the conversation, and to fill the awkward silence Steve will skittishly offer Jenny a dark, sticky piece of fruit: 'Would you, erm, care for a, um, date?'.
The camera will then pan down to reveal Ms Stuart crouching under the couple's table, prattling on once again about different sorts of dates.
Or perhaps next time there'll be a play on the word 'deadline', featuring a disused rail track or a phone service that's been cut off.

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